Immersive Media and Books 2020: New Insights About Book Pirates, Libraries and Discovery, Millennials, and Cross-Media Engagement: Before and During COVID
نویسندگان
چکیده
Books exist within a connected media ecosystem, but few consumer behavior and experience studies capture the relationships between books other forms. In Immersive Media & 2020, Drs. Rachel Noorda Kathi Inman Berens from Portland State University explore crossmedia for books, video games, TV/movies—capturing behaviors both before during COVID-19. The highlights of report are highly distributed word-of-mouth discovery, importance author brand genre, avid book engagement Black Latinx millennials, context-agnostic cross-media multidimensional identities pirates, multitasking as feature contemporary consumption, libraries tools discovery.
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ژورنال
عنوان ژورنال: Publishing Research Quarterly
سال: 2021
ISSN: ['1053-8801', '1936-4792']
DOI: https://doi.org/10.1007/s12109-021-09810-z